Spring Water

This Auckland-based supplier of premium water coolers and pre-filled bottles, needed a clear and memorable identity to help distinguish their services in a competitive market.

The new brand direction focused on purity, freshness, and trust – qualities that align with both the product and the customer experience. A clean wordmark paired with a refined water-drop icon communicates simplicity and clarity, while versatile applications extend the identity across cooler bottles, signage, uniforms, and promotional materials.

The result is a cohesive and modern identity system that reinforces Spring Water’s reputation as a reliable provider of quality hydration solutions for homes and workplaces across New Zealand.