Due North Foods
Northland . New Zealand
Working closely with Kelly @ Due North Foods, together we collaborated and refreshed her brand identity and online presence.
The original logo celebrated the brand’s roots, but no longer reflected the growth or the new direction after taking over management of this business which was ready for the ‘next step’.
A new wordmark was born: Modern, minimalist, versatile, and infused with fresh produce icons, like those super fresh ingredients in her amazing food products – creating a professional yet approachable feel without being too overdone.
Alongside the rebrand, I also redesigned and developed an eCommerce website solution, giving Due North a seamless platform to sell their products online and to reach more customers all around Aotearoa.
